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Letter "M" » Marketing
«Marketing is what you do when your product is no good»
«Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.»
«The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.»
«No great marketing decisions have ever been made on quantitative data»
«Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.»
«Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.»
«Business has only two functions - marketing and innovation.»
«Their marketing strategy had to be changed to the young people. That's who buys the beer.»
«If you want success, then don't rely on other people to do what YOU can do!»
«I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.»
Author: David Ogilvy
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About:
Judgement,
Marketing
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Keywords:
drunkard,
executives,
illumination,
illuminations,
increasing,
lamp,
marketing,
post,
reluctance,
rely,
research