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Letter "A" » Advertising
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«A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.»
«Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!»
Author: Frances Parkinson Keyes
| About:
Advertising
| Keywords:
advertisements, claims, lay claim, medicines, pack, patent, patented, patent medicine, wits
«Good advertising does not just circulate information. It penetrates the public mind with desires and belief.»
Author: Leo Burnett
(Executive)
| About:
Advertising,
Information,
Mind
| Keywords:
circulate, circulated, circulates, circulating, penetrated, penetrates
«Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.»
Author: David Ogilvy
| About:
Advertising,
Editors
| Keywords:
corrupt, editors, fewer, incorruptible
«A good advertisement is one which sells the product without drawing attention to itself.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisement, attention, drawing, product, sells
«Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisement, brand, Branded, branding, brands, complex, contribution, symbol
«History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.»
«Democratic nations must try to find ways to starve the terrorist and the hijacker of the oxygen of publicity on which they depend.»
Author: Margaret Thatcher
(Politician, Prime Minister)
| About:
Advertising,
Nations
| Keywords:
hijacker, publicity, starve, terrorist
«A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.»
Author: Erich Fromm
(Philosopher, Psychoanalyst)
| About:
Advertising,
Emotion
| Keywords:
appeal, Appeal To Reason, emotionally, hypnoid, impress, intellectually, sector, submit, suggestion
«Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.»
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