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Letter "A" » Advertising
«The product that will not sell without advertising will not sell profitably with advertising.»
«The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.»
«The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.»
«The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.»
«The most common trouble with advertising is that it tries too hard to impress people.»
«The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.»
«The price of justice is eternal publicity»
«The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.»
«The privacy of public office, the publicity of private life»
«The most truthful part of a newspaper is the advertisements»