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Letter "S" » screens
«Women are not in love with me but with the picture of me on the screen. I am merely the canvas on which women paint their dreams.»
«The key to any good relationship, on-screen and off, is communication, respect, and I guess you have to like the way the other person smells -- and he smelled real nice.»
«You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.»
Author: David Ogilvy
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Keywords:
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screen out,
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Second Chance,
the fire,
viewer,
viewers,
visual