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Letter "I" » introduced
«The medium is the message. This is merely to say that the personal and social consequences of any medium / that is, of any extension of ourselves / result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.»
Author: Marshall McLuhan
(
Educator,
Social Reformer,
Writer)
|
Keywords:
extension,
introduced,
medium,
message,
new media,
scale,
social affair,
technology,
The Message
«The boys are in such a mood that if someone introduced the Ten Commandments, they'd cut them down to seven.»
«The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.»
«The selfishness must be discovered and understood before it can be removed. It is powerless to remove itself, neither will it pass away of itself. Darkness ceases only when light is introduced; so ignorance can only be dispersed by Knowledge; selfishness by Love.»
«Young women... you are, in my opinion, disgracefully ignorant. You have never made a discovery of any sort of importance. You have never shaken an empire or led an army into battle. The plays by Shakespeare are not by you, and you have never introduced a barbarous race to the blessings of civilization. What is your excuse?»