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Letter "P" » Peter Drucker Quotes
«Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.»
«His great strength was not his charisma, as many commonly thought, but that he knew exactly what he could do and what he could not do.»
«A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.»
«Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...»
«Management by objectives works if you know the objectives. Ninety percent of the time you don't.»
«You can either take action, or you can hang back and hope for a miracle.Miracles are great, but they are so unpredictable.»
«Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the naturals, the ones who somehow know how to teach.»
«When a subject becomes totally obsolete we make it a required course.»
«First and last, Drucker is a moralist of our business civilization.»