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Letter "M" » Marshal Cohen Quotes
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«I credit the whole company for this success. They did a good job in Europe of keeping it a premium brand, and the U.S. followed suit. That drove this phenomenon.»
Author: Marshal Cohen
«Are the midnight openings much earlier than usual for Black Friday? Yes, they are. Does this show that retailers are more nervous this year? Absolutely.»
Author: Marshal Cohen
«The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.»
Author: Marshal Cohen
«Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.»
Author: Marshal Cohen
«If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes.»
Author: Marshal Cohen
«When you have a company that's built on technology and connection with the customer, those are not all profit-driven concepts.»
Author: Marshal Cohen
«There are a lot of things that lead towards creating a more harmonious environment. Now the challenge is, can they survive in this new market?»
Author: Marshal Cohen
«Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.»
Author: Marshal Cohen
«The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.»
Author: Marshal Cohen
«Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.»
Author: Marshal Cohen
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