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Letter "M" » Marshal Cohen Quotes
«What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer.»
«Can it be done? Yes. Has it been done? No.»
«When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.»
«Last year consumers on average spent $500 more for the year on gas. This year it could go up to $1,000. This is what Lee Scott is worried about. The average American has $2,400 in discretionary spending. A Wal-Mart shopper probably has $1,500. Now take out the $1,000 extra and what does that leave them?»
«We're not there yet but it's not too soon to assume this scenario.»
«The less money they have, the less they'll spend in malls and teen stores like Hot Topic and Abercrombie & Fitch.»
«It has lost some of its share power.»
«The challenge this year has been to promote or not to promote.»
«The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.»
«Retailers aren't very nervous just yet. Obviously companies want to protect their profit margins and won't discount heavily if they don't absolutely have to.»