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Letter "M" » Mark Fields Quotes
«A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense.»
«A diesel hybrid is, we think, one of the engines of the future.»
«Somewhat slower (economic) growth, higher interest rates and volatile gas prices all add up to auto sales that probably won't outshine last year's selling rate in this new year.»
«In terms of economic and social influence there is no other company that's had a greater impact on the lives of people in this country and in the 20th century than Ford.»
«Who's most likely to buy our products, who's least likely to buy them and who's up for grabs. This has given us a much deeper insight than we've ever had before using traditional demographic or vehicle segment-based models. One of the most important findings from this research is that there remains a huge market for American cars in this country. And the potential is significantly larger than the roughly 55 percent market share than GM, Ford and Chrysler together command today.»
«We have to pick and choose where we want to compete. The idea you have to be in all the segments, that's an old way of thinking.»
«Barb's ability to deliver outstanding results can be summed up in one word: Mustang, ... Her role in helping to lead the development and launch of the hottest car in the industry demonstrated skills that will help our team enormously as we move our way forward.»
«We'll see how the B-car market matures in North America.»
«Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation ? from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.»
«There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.»