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Letter "J" » Josh Bernoff Quotes
«Consumers say they're ready to buy more content online. It's just up to the studios and other player to figure out distribution questions.»
«Disney may be sitting there feeling vulnerable, ... They'd rather not be stuck riding on somebody else's platform.»
«It's about instant gratification,»
«It is a classic chicken-and-egg thing. If they get the content, people will come and use it. And if people come and use it, then folks will want to make their content available on the system.»
«They just moved into the fast lane. If you're thinking about getting video distributed more broadly, this is the best scenario.»
«Can you scare people into stopping? The answer is: Yes.»
«I thought they would start higher and work their way down. The problem is, you can't go up.»
«With video moving onto the Web, the lines are getting more blurred and companies with a presence on both sides of the convergence will play from a position of strength.»
«Consumers have been incredibly resistant to adding one more set-top box to their TV set up. You have to do something really compelling.»
«Based on the amount of ad skipping, we believe commercials will be watched 20 percent less (in '07) than they are now, ... Our best estimate is that it will cut 10 percent off of the amount paid for advertising.»