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Letter "J" » Jon Swallen Quotes
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«The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad budgets. The growth is currently coming from outside the Top 100 marketers.»
Author: Jon Swallen
«Nothing attracts audiences better than winning and American athletes tend to perform better in the Summer Games than the Winter Games.»
Author: Jon Swallen
«It's a big variable. And this year, all of the [events] in primetime will be on tape.»
Author: Jon Swallen
«Among major TV sports, college basketball is unusual. Despite a regular season that stretches over three months and features at least one nationally telecast game almost every single day, a majority of the ad revenue is generated during the short post-season. By contrast, college and pro football, see most of their national TV ad money during the regular season.»
Author: Jon Swallen
«Among major TV sports, college basketball is unusual. Despite a regular season that stretches over three months and features at least one nationally telecast game almost every single day, a majority of the ad revenue is generated during the short post-season. By contrast, college and pro football see most of their national TV ad money during the regular season.»
Author: Jon Swallen
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