«Our partner network is generating huge call volumes, that is, consumers using the phone when connecting with local merchants. And those businesses want, and are satisfied paying for, those calls. Local.com is fast becoming a powerful player in local search, taking it beyond directory listings and making it easier than ever to find relevant, helpful information about local businesses, products and services. Along with an approach that makes local search uniquely relevant for consumers, our pay-per-call technology enables Local.com to give businesses phone calls in addition to clicks.»

«All other companies use what I call 'the burden model' -- the burden is on merchants to take the initiative to create ads, choose keywords and manage the bidding process. But most local businesses don't have the resources or the inclination to do that. By tapping into a billing system that they already use -- their phone bill -- we're removing the need to set up and manage separate advertising campaigns with various publishers. Instead, we're automatically including merchants listed in a JAN partner directory -- all they have to do is answer the phone and say yes or no to a qualified lead. It's that simple.»