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Letter "J" » Jack Myers Quotes
«I don't see any end to the upward spiral.»
«That's the direction where all advertising is going.»
«Logic argues that Microsoft will look to get with Yahoo. The only other player that's looking over their shoulder is Barry Diller.»
«They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone.»
«I called the county attorney. It meets the legal test.»
«Is this an appropriate use of the NBC News and MSNBC News brand equity, or does it do more damage to these news brands than the positive branding it brings to NBC's entertainment series?»
«Economically, all the forces are in place for it to be a good upfront. Demand is there. But the advertisers are really rebelling. They're threatening to put more and more money into cable television,»
«[So far, cable networks are not getting the average 9 percent or so ad rate increases that analysts had estimated.] My understanding is that [top cable] networks have been very active in completing deals at [rates] that range from flat to plus 8 or 9 percent, ... Depending on how the next wave of deals are done, it appears that 9 percent might be somewhat bullish.»
«I was the most bullish; I expected $8.75 billion. Even the bull was short,»
«Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront [the advertising bought in the spring for the fall 2003 television season]. But that is only one-quarter in '03, and three-quarters in '04.»