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Letter "J" » Jack Myers Quotes
«I'm sure there's a lot of sales managers smiling big smiles this morning, ... It could send spot prices up 20 percent over expected rates and it could bring in anywhere between a low of $30 million to a high in the 70's of incremental ad spending.»
«Broadcasting is still the engine that drives the train. It's still where marketers want their exposure.»
«There's a little bit of a premium (for Super Bowl ads). But if you're trying to reach men 18 to 49, it's a fairly efficient vehicle.»
«For the last couple of years, there have been some spots left up in the air on a distressed basis. But the game continues to be one of the most efficient ways to generate quick awareness among a broad audience, particularly those who don't watch a lot of TV during the year. So even at its high price, it continues to be attractive.»
«It's a big win in their efforts to remain competitive. When you're No. 3 in prime time, you're looking at a whole bunch of different needs and issues than when you're No. 1.»
«I think it's up to each individual, ... I'd rather donate it locally and give it to the United Way and designate what it goes to.»
«Friendships are the main reason why I'm still active. The group is not the same as it was. The composition has changed because of age and injuries.»
«It's really become a hot button as far as a health food,»
«The prospects for leasing to major office tenants are solid given the trends currently under way on the Peninsula,»
«This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship.»