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Letter "F" » Frank Luntz Quotes
«If you're a good numbers person, you're a bad language person.»
«I was fortunate enough to have been invited to do a presentation about how the American people didn't trust politicians in general and, quite frankly, didn't trust Republicans in particular.»
«It can be done more wisely and effectively, or hey, not at all! We're okay with that too!»
«What have I done that's wrong if I provide someone like a Rudy Giuliani or a corporation like a Pfizer language that helps them explain or educate? I've simplified the process for them, which allows them to explain.»
«If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.»
«The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don't encourage energy diversity; they don't create any incentives; they don't produce solar, hydro, nuclear.»
«That's what the public was looking for back in 1994: a politician who was responsive and responding to them. And all of this language was all tested to make sure it would be effective. The whole document is filled with listening, with responsiveness, with accountability.»
«The change in Republican language began with Newt Gingrich in 1994, and while much of his communication still came across as angry and partisan, when Newt was speaking about policy and not talking about those who opposed him, there was none better, and there has been none better.»
«If Republicans explain that the legislation takes time to have an impact, they're inoculated. The only way Democrats can get an advantage on gas prices is to show that their policies would bring them down. It is not enough to blame Republicans; you need a solution.»
«If Republicans explain that the legislation takes time to have an impact, they're inoculated,»