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Letter "D" » Don Freytag Quotes
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«Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.»
Author: Don Freytag
«Today's consumers are much more interested in a quality wine that they know is going to taste good. They are much less concerned about where it comes from and the story behind it.»
Author: Don Freytag
«We expect this will be a leading California wine brand within three years.»
Author: Don Freytag
«One of the ideas was, let's take advantage of this wonderful trademark and launch a wine.»
Author: Don Freytag
«It gives us kind of an automatic entry into the consumer mind-set.»
Author: Don Freytag
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