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Letter "B" » Brad Adgate Quotes
«By broadening their programming (with more entertainment-oriented shows) and still keeping it under the legal drama umbrella that their niche is, they've been able to generate higher ratings. They've certainly raised the profile in the buying community with these types of programs, and to separate the two helps distinguish one from the other, so you have an entertainment network that's still Court TV with legal type of programming.»
«A lot of them don't have families, they're not stuck at home with the kids.»
«You're getting a group of these 75 million baby boomers who are very, very active, and there's a lot of them.»
«[Late-night TV] is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more [daring content]. They're starting to go after young adults.»
«Look at the sweeps last year. Fox lagged in ratings and still won the season so you can't put too much emphasis on November.»
«This lends stability to the company. It's always good to let people know who's in charge.»
«Cosmetic surgery and poker are popular right now.»
«It is a huge dollar commitment for the Olympics, so that's a lot of money to be throwing around in sports.»
«The stiffer competition probably played into (the 'Idol' falloff),»
«I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.»