… (Case prepared by Pantea Denoyelle, Research Associate, under the supervision of Jean-Claude Larreche, Alfred H. Heineken Professor of Marketing at INSEAD.) "June 1994, Virgin Atlantic Airways celebrated its 10th anniversary of its inaugural…

… IBM of Armonk, N.Y announced and agreement under which IBM will outsource the administration of its pension program and health and welfare plans, as well as a broad range of its Human resources and payroll services, to Fidelity Employer Services Company…

… as the US airlines are a very valuable and are used throughout the world as an easier way of transportation. Some would call this industry an oligopoly. The airline industry is classified by the government and is based on the amount of revenue that…

… a new generation-digital generation. Internet Commerce (E-Business) has grown so fast, and more and more companies have joined Internet commerce for their transaction by the technology and Internet great development. E-commerce can be formally defined…

… Target.Direct has something to fit your style": Target.Direct self-advertises. Target.Direct, the direct merchandising and electronic retailing division of Target Corporation, successfully combines the e-commerce and direct marketing operations of…

… The reason of why I decided to go back to school and obtain my Bachelors Degree has never been anything out of the ordinary. I decided in February of 2003 to return to school with three goals in mind; getting my degree, completing what I had attempted…

… and you had a big report due. What would you have done? You would have to get research the old fashion way, books and encyclopedias. This was not easy because getting the recourses was hard. Now a day every one uses computers. If it were not for Bill…

… is necessary. The way that we communicate with people can determine many things. The way we present ourselves to society can give them an assumption of the type of person we actually are. If I were to take on a certain role as a "gothic" female I…

… north of Athens in an area easily accessible by land, sea and air, ranks among Europe's leading aviation support companies with a diversified scope of activities. It's a state owned firm established in 1975 with a vision of being the premier company…

… and products with BEA Systems Inc. They are doing this simply because they can foresee the groovy future of E-commerce in the world. They can see that business management always requires adapting to changing environment for survival of business,…