Electronic Data Interchange (EDI) is the computer-to-computer exchange of business information using a public standard. EDI is a central part of Electronic Commerce, because it enables companies to exchange business information electronically much faster, cheaper and more accurately than is possible using paperbased systems. The epitaph on last year's collective, high profile e-business failures might well read: Way too much money. Not enough real business sense. Big surprise. The problem, however, wasn't in the technologies …showed first 75 words of 669 total…

…showed last 75 words of 669 total…customer service more important than on the Web. In fact, on the Web there's even more opportunity to screw up. Ignore your customer and you're left wondering why the saying ?If you build it, they will come,? didn't apply to you. If you're going to build it, then build it right, with customer-centric features like 1:1 marketing, customer recognition, order tracking, and returns. Learn from the past. Remember that history is always written by the winners.