On a general level, investment managers and academic economists have long been aware of the necessity of taking returns as well as risk into account: "all your eggs should not be placed in the same basket". This is where the idea of holding a portfolio of shares comes from. Modern portfolio theory (MPT), or portfolio theory, was introduced by Harry Markowitz with his paper "Portfolio Selection" which appeared in the 1952 Journal of Finance. Thirty-eight years …showed first 75 words of 2146 total…

…showed last 75 words of 2146 total…that may be used by investors to reduce share price risk including holding Options, Dollar Cost Averaging, holding Mutual funds, using the Buy and Hold method and the various techniques of asset allocation. Bibliography P. A. Collier, Financial and treasury management: stage 4, Oxford: Heinemann Professional, 1988 James L. Bicksler, Paul A. Samuelson, Investment portfolio decision-making, D.C. Heath, 1974 Frank K. Reilly, Investment analysis and portfolio management, 6th Edition, Dryden, 1999 Websites: www.businessweek.com www.axaonline.com