Supplementary Notes: Ryanair - The Low Fares Airline Eleanor O'Higgins Comparing Ryanair to its Role Model, Southwest Airlines The Southwest Model is described, followed by an analysis of the comparison between Ryanair and Southwest. The Southwest Airlines Model - 'Five Symbols of Freedom' 'Southwest Airlines is a symbol of freedom. Since 1971, our low fares have given millions of Americans the freedom to fly. From our flag to our open seating, from our all-jet fleet to …showed first 75 words of 2113 total…

…showed last 75 words of 2113 total…Direct booking Ticketless Website bookingMost 60+ %Most 30+ % Passenger services: *free snacks, drinksX *mealsXX *seat assignmentsXX *baggage transfersXX *frequent flyer programmeX *conveniently located airportsX Operations *frequent departuressome routes *point-to-point routes *connections with other airlinesXX *punctuality? *standardised fleet *secondary airports *aircraft utilisation - daily flight utilisation X -seat capacity  - turnaround time(25 minutes)(15 minutes) *outsourced servicesmanyX *load factor67 %70.5 % *operating expenses/capacity .092/ASM$.077/ASM *average journey382 miles663 miles Employees *flexible employees *share ownership *unionisedX *culture of commitment? Corporate reputation?