In The Manager's Role in Building an Innovative Organization, Patrick Buhler discusses the need for managers to remain open to change in their workplace environments. He stresses that organizations must build a culture of innovation around a supporting structure in order to compete in the modern marketplace. Buhler outlines three major points in the article: the importance of an innovative culture, strategies for building an innovative culture and supporting innovation through effective organizational structures. As …showed first 75 words of 834 total…

…showed last 75 words of 834 total…adopt a forward-looking stance. Organizations that develop a proactive structure that embraces change and innovation will succeed in the competitive marketplace of the 21st century. References Buhler, P.M. (2002, August). The Manager's Role in Building an Innovative <Tab/>Organization. SupverVision, 63(8), 20-22. Rose, Barbara. Motorola Stumbling in Cell-Phone Market. ECT News Network. <Tab/>Retrieved September 9, 2003, from <Tab/>http://www.ectnews.com/perl/story/31365.html