The Euro, Opportunity at Its Best. The upcoming change in currency to Euros will change how organizations conduct their business in many European nations. As general manager of a clothing company I am particularly interested in how it will affect the clothing industry in Spain. Some of the challenges for obtaining a sustainable competitive advantage will include product differentiation, consolidation within the supply chain, and brand image. <Tab/>When forecasting how …showed first 75 words of 407 total…

…showed last 75 words of 407 total…single currency if a company was not to become centralized or to have some sort of organizational standard of centralized distribution it will be hard to succeed. Overall I look forward to the new currency change to Euros. I feel that the opportunities outweigh the disadvantages. I also am encouraged in that my company has already begun to make such changes as addressed to be a viable, trustworthy competitor in such a vicious competitive environment.