Table of Contents 1. Introduction1 2. Environmental Scanning1 2.1Societal Environment2 2.2Task or Industrial Environment5 2.3Internal Environment5 3. Outward-In-Approach6 4.Societal Environmental analysis7 4.1PEST Analysis7 4.2Scenario Analysis10 5.Industry or Task Environment10 5.1Porter's Approach10 5.2Strategic Group13 5.3Competitive Intelligence14 6.Internal Environment15 6.1Resource-Based Approach15 6.2Value Chain Analysis16 7.SWOT Analysis19 8.Conclusion20 Reference 1. Introduction Strategic management has four basic elements such as environmental scanning, strategic formulation, strategic implementation and evaluation and control. Exhibit 1 shows the interaction between these elements. Exhibit 1. Basic Elements of the Management …showed first 75 words of 4298 total…

…showed last 75 words of 4298 total…Knowledge Economy, Wiley, Germany Pearce John A. II, Robinson Richard B. Jr., 2003, 8th Edition, Formulation, Implementation and Control of Competitive Strategy, McGraw-Hill Higher Education, New York Pettigrew, R. 1996, Strategic and environment analysis - Introduction to Corporate Strategy. MacMillan Press Ltd Wheelen Thomas L & Hunger David J., 2002, 8th Edition, Strategic Management and Business Policy, Addison Wesley, New Jersey Johnson Gerry & Scholes Kevan, 1993, 3rd Edition, Exploring Corporate Strategy Text and Cases, Prentice Hall, New York