Southwest Airlines What are some of the ways in which Southwest is different than other commercial airlines? Question (1) There were many elements that contributed to Southwest Airlines' success in an industry where Southwest Airlines was successful for more than twenty consecutive years. These elements included, service, operations, cost control, marketing, and the corporate culture. All of these elements combined contributed to the success of Southwest Airlines. Southwest made flying fun for employees and customers by …showed first 75 words of 1414 total…

…showed last 75 words of 1414 total…the 1990s and beyond? 4.What recommendation for growth would you provide to Herb Kelleher? Why? Session 1 January 9, 2001 Tuesday Case: Southwest Airlines: 1993 (A). Reading: The TOWS Matrix: A Tool for Situational Analysis Questions: 1.Use a TOWS (or SWOT) matrix to explain the success of Southwest Airlines. 2.Which of the three alternatives should Southwest adopt to put to use the new aircrafts that will be shortly delivered? 3.What should Southwest Airlines do to grow in the future?