"Small Business Critical Appraisal" 1.0 BACKGROUND ON SMALL BUSINESSES Public perceptions of the small business have been influenced by politicians and theorists from the extremes of neglect and ignorance to hype and over-expectation. In the 1950's and 60's small business's were seen as out-of-date. By the 1970's and 80's they were seen as a great contribution towards the economy and by the 1990's, SME's were seen as the post to improving employment. Record numbers of people …showed first 75 words of 4937 total…

…showed last 75 words of 4937 total…rget markets would be advantageous in the future for enhancing their tailored service. Consideration of the 4P's. 12.2.8 E-COMMERCE AND TECHNOLOGY This goes hand-in-hand with innovation. This should not be rushed, as research has shown that many business venture into this area without competencies and investment that is required; it is a known fact e-commerce is overwhelmed. If this technique is used wisely and appropriately, SWE can boost their business enabling them to reach new markets.