Introduction A gas grill from Honda, a well-respected car company, will have special appeal to the young professional market. Description A generic gas grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive-quality paint on body and frame *Rounded frame made from cast metal (no square steel tube) *Robust tank support *Good wheels with …showed first 75 words of 819 total…

…showed last 75 words of 819 total…to customers who believe in Honda quality. References Cooking with gas. (2002, June). Consumer Reports, 40-41 Konrad, R. (1999). Targeting Generation Y. Retrieved July 2, 2002 from the World Wide Web: http://www.auto.com/industry/young4_19991104.htm Kotler, P. (2000). Marketing Management: The Millennium Edition. New Jersey: Prentice-Hall. Miller, T. (1998, July 20). Global segments from `strivers' to `creatives'. Marketing News, 32(15), 11-12 Meyers, D. (2002, March 4). America's love affair with barbecuing just keeps on glowing. Press Release: Heart, Patio, & Barbecue Association