1 Introduction Professional football has been radically transformed in the UK during the 1990s，and Premiership league take place at nearly the same time. After almost ten years, the professional football marketing became a big business. In the 1997/98 football season, the Premier league got benefits over ￡100 million. Therefore, this article introduces an initial indication of how the two Premiership football clubs (Liverpool and Everton) situated in Merseyside are linked into the local economy. This …showed first 75 words of 2132 total…

…showed last 75 words of 2132 total…perspective on some of the issues, make a stronger research design to result more valid and reliable information. Methodology http://en.wikipedia.org/wiki/Methodology The Structured Selection Interview: A Sound Method of Assessment http://www.psc-cfp.gc.ca/ppc/assessment_cp2_e.htm Redmond A, Keenan A-M and Landorf K (2000) 'Horses for courses':the differences between quantitative and qualitative approaches to research. Australasian Journal of Podiatric Medicine. Vol 34 no 1 pg(s) 5-14 (accessed on 4/05/2003)