Porter (2001) summarises the relative advantages of the Internet and how these are worthless without a strategic approach in his article. He uses his own five forces analysis to analyse the "underlying forces of competition" and states that this analysis is still necessary to "illuminate" areas of potential profitability for any company or in any industry. He suggests that using his value chain analysis should be the basis for exploration into areas in which the Internet …showed first 75 words of 1766 total…

…showed last 75 words of 1766 total…M and Parikh, D (2001). Where value lies in a networked world. Harvard Business Review, January, pp 79-86 Turban, Efriam et al, (2002). Electronic Commerce 2002: A Managerial Perspective. Prentice Hall Tapscott, D (2001) Rethinking Strategy in a Networked World (or Why Michael Porter is Wrong about the Internet) [online]. Available from : http://www.strategy-business.com/press/prnt/?ptag-ps&art=14904&pg=0&format=print [accessed 1st April 2003] William, R (1999), Management accounting making it world class. Butterworth Heinemann