Good public relations are key to the success of any business. A company must strive to make it stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and …showed first 75 words of 932 total…

…showed last 75 words of 932 total…these elements are combined, the chances for your company's success will greatly increase. Works Cited Beavers-Moss, Deborah. "PR: The Credibility Enhancer." MasterFILE Premier 33 (2001): 37. 15 Dec.2003 <http://weblinks3.epnet.com/citation.asp?tb=&_ug=dbs+1+ln+en%2Dus+sid+DE770162%2DDD63%2D4402%2D9D72%2D4D7B45CACD24%40Sessionmgr2+4B91&_us=bs+AN++4520422+db+1+ds+AN++4520422+sm+ES+8CC1&>. Seitel, Fraser P. The Practice of Public Relations, Eighth Edition. New Jersey: Prentice-Hall, 2001.