TRUTH AND THE EVOLUTION OF THE PROFESSIONS: A COMPARATIVE STUDY OF `TRUTH IN ADVERTISING' AND `TRUE AND FAIR' FINANCIAL STATEMENTS IN NORTH AMERICA DURING THE PROGRESSIVE ERA Both advertisers and auditors wrestled with the truth of their text during the Progressive Era (1880-1940). Although in North America, advertisers adopted "truth in advertising" as a theme, auditors rejected "true and fair" as a description of financial statements. Auditors instead adopted the weaker statement that financial statements …showed first 75 words of 10044 total…

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