Selected topic area: Road Safety. The problems of assessment of risk for authorities, and those undertaking and seeking a completely empirical measure of objective risk associated with road safety, primarily in the UK. John Adams' 1995 text, "Risk", is referred to frequently in the study. Introduction The following problems and issues arising from those problems will be addressed in this study: 1.Road users are people, who are unpredictable. 2.Data collected on road accidents is amongst the …showed first 75 words of 2063 total…

…showed last 75 words of 2063 total…gross assumptions that were being made. Conclusion In conclusion, a tension exists between the fact that those seeking an objective measure of risk yet it seems frustrated by human nature and fallibility, meaning that people's perceptions and responses to different levels of risk are personal to the individual. This causes much variation and is dependent on many factors; it is a challenge to seek a more accurate objective measure of risk than is already possible.