Situation Thorr Motorcycles is a $5 billion company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and numerous other consumer items. The company also offers services which include: dealer training, dealer software packages, motorcycle rental, and rider training. The company has a high-brand image manufacturing high-end motorcycles and currently owns approximately forty percent of the market share. The challenge for Thorr is that the industry is growing annually, but sales of …showed first 75 words of 977 total…

…showed last 75 words of 977 total…of the great things that the automobile industry has done in the last several years through leasing programs is consistently shortened the life cycle of their products. In the sixties when the automobile industry created longer term, financing the amazing result was that product life usage extended several years. It was not until dealers started offering leasing options that the product life cycle shortened again by several years in the late eighties and early nineties.