Otis Elevator was the world leader in elevator sales and service. Revenue for Otis was $2B in 1984. The company itself was structured regionally. They had divisions in North America (NAO), Latin America Operations, Pacific Area Operations and Transcontinental Operations. Otis was world renowned for its reliable and quality products, its superior customer service and its technology leadership in the industry. Due to these facts customers were willing to pay more and in most cases selected …showed first 75 words of 682 total…

…showed last 75 words of 682 total…area and continue to be the de-facto choice for anyone purchasing elevators. Otis could gain substantial market share in the secondary market supplying service to older buildings. Even though Otis may be more expensive, the enhancements and dedication to customer service could sway buyers. I would recommend to Bob Smith and John Miller to proceed as planned and make the necessary expenditure to implement the enhancements and continue leading the industry in sales and service