Introduction One key component that gives your company or operation that elusive, sustainable competitive advantage is culture. What is culture? In essence, it's a soft, intangible element that deals with people, trust, leadership and passion. The best definition I've heard is this: What people will do when no one tells them what to do. Why is culture important? Because your competitor can duplicate everything you do, i.e. your pricing structure, but they can't duplicate …showed first 75 words of 560 total…

…showed last 75 words of 560 total…messy business of their human systems will engage people's issues, needs, and concerns. Such leaders will be the architects of enduring organizational cultures characterized by resilience, responsiveness, and high performance. Many organizations are still caught in this conundrum: "Why institute another change when things just stay the same?" But those with change-savvy cultures ask, "What's next? What's possible? What can we create together?" Reference Organizational Behavior [University of Phoenix Custom Edition e-text]. New York: Wiley.