Market plan Executive Summary The fast food industry's marketing plan discusses the products and services in detail. The plan will also cover the marketing strategies adopted by each company and will analyze the market trends and market needs. The target markets and the approaches chosen to address them are defined. It also discusses each competitor and the reasons for the industry's growth, the details about the advantages of using their products and services, their pricing, …showed first 75 words of 6671 total…

…showed last 75 words of 6671 total…and services. The company along with current target market will target the untapped and unexplored markets such as household market also. References 1.Boyd, WH, Walker, CO, Mullins, WJ and Larreche, JC. (2002). Marketing Management; a strategic decision making approach (rev. 5th ed.). McGraw-Hill, New York. 2.Kotler, Adam, Brown & Armstrong. (2001). Principles of marketing. Prentice Hall, N.S.W. 3.http://www.rirdc.gov.au/reports/AFO/99_138.doc 4.http://www.tutor2u.net/business/marketing/segmentation_introduction