Managing Knowledge: Introduction: Knowledge management is an audit of "intellectual assets" that highlights unique sources, critical functions and potential bottlenecks which hinder knowledge flows to the point of use. It protects intellectual assets from decay, seeks opportunities to enhance decisions, services and products through adding intelligence, increasing value and providing flexibility. The importance and significance of KM: Knowledge management complements and enhances other organizational initiatives such as total quality management (TQM), business process re-engineering (BPR) …showed first 75 words of 786 total…

…showed last 75 words of 786 total…gain a lot of profit if the concept is accepted along with first mover advantage. Conclusion: Gradually, Bertelsmann is expanding to encompass all the roles and functions that come across the supply chain route of a media and publishing company. The Knowledge management portal is a huge source of opportunity that can be explored by Bertelsmann. References: 1.http://www.vnunet.com/News/602023 2.http://www.cultivate-euope.org/newsandevents/News/news_story_html?storyid=1016626395 3.www.bemobile.com