Over the past five decades, in order to take advantage of potential profits, companies have expanded abroad. Trading on an international scale provides these companies with a number of challenges relating to the complexities of different international markets. These differences can be very distinctive but it's sometimes smaller distinctions that can catch managers off guard. Managers must take into consideration such differing factors as the language, social/cultural, political, legal, economic, technological and many more …showed first 75 words of 1220 total…

…showed last 75 words of 1220 total…'foreign countries can limit the risk of being subject to US courts', National Law Journal, vol 17, no. 3, p.C2. *<Tab/>Luqmani, M., Yavas, U. & Quraeshi, Z. 1986, 'Advertising in Saudi Arabia: content and regulation', International Marketing Review, vol. 6, no. 1, p 61-63 *<Tab/>ASAE Global Opportunities. (2001), American Society of Association Executives, [Online], Available from: < http://shop.asaenet.org/go/index.html> [25th March 2004].