Executive Summary Founded in 1984 as Transmedia Network Inc, iDine Network, Inc (IRN) is the leading provider of dining reward programs. It administers loyalty and reward programs that offer savings and rewards to members principally when they dine in the company's participating restaurants. To a lesser extend the company also markets rewards for lodging and travel, though this segment of their business is growing. Members of iDine can save up to 20% at participating restaurants and 15% at …showed first 75 words of 7501 total…

…showed last 75 words of 7501 total…the Company will be investing in new campaign management and data warehousing systems along with database marketing capabilities so that they can further refine their process of targeting offerings and managing their programs. This program along with investment in other hardware, software, and staff along with placing a high priority on the security of the data will allow the company to aggressively grow their resources and capabilities to support the future growth of the company.