1.0 Terms of Reference. This report, written for Chalem Westaby, aims to clearly set out what a PEST analysis is, and why it is important for organisations to conduct them, due on the 6/3/2006. 2.0 Procedure. Information for this report was taken from journals, web-sites and other academic texts. You can find these texts in the reference section in the back of the report. 3.0 Findings. In this section I aim to answer the question, what is a PEST …showed first 75 words of 1004 total…

…showed last 75 words of 1004 total…gt;Johnson, Gerry; Scholes, Kevan (2002) Exploring Corporate Strategy, London.,p101-104 *<Tab/>Lines, David et al, (2001) The Complete A-Z of Business Studies, London p212 *<Tab/>5/3/2006, Marketing Environment, http://www.learnmarketing.net/environment.htm *<Tab/>1/3/2006, PEST Analysis, http://www.netmba.com/strategy/pest/ *<Tab/>26/2/2006, SWOT and PEST Analysis, http://www.marketing-intelligence.co.uk/help/Q&A/question24.htm