FIAT AUTO COMPANY IN CRISIS. A hundred years of history it is a hundred years of ideas, determination and success for Fiat. Fiat, once the largest carmaker in Europe implemented diversification of production and focused on the most promising markets which has characterized its development through its entire one-hundred-year history. In 2002 the business experienced a shakeup, they lost $704 million, but they were confident and believed in Fiat Auto's future. "I want to again emphasize that …showed first 75 words of 1558 total…

…showed last 75 words of 1558 total… the different platforms to ensure that no more similitude will arise from future creation and therefore avoid any potential brand dilution. Also, I think that a more shareholders relationship should arise in order to prevent for future capital need, despite the fact that no actual signal shows it, due to the unpredictable extra-costs, for ensuring flexibility, that will arise from the platforms centralization. Work cited: www.businessweekeurope.com STUDY CASE: FIAT RUNNING ON EMPTY