Elizabeth Arden Elizabeth Arden, formally known as Florence Nightingale, changed her name in 1909 with the introduction of her first shop selling facial creams. She began as a normal working girl, taking different odd jobs here and there. Then she was introduced into the cosmetic world by Eleanor Adair, who hired Arden on as a clerical consultant at her London firm in Saks Fifth Ave. There, Arden learned to give facial treatments and studied the basic …showed first 75 words of 381 total…

…showed last 75 words of 381 total…Elizabeth Arden because I really love make-up, especially Elizabeth Arden and Christian Dior make-up. In addition, I believe that her ability to sell make-up and change the world's views of it has a major affect on how things are today. Walk into any mall and there are hundreds of brands of make-up that would not exist if it were not for her willingness to take a risk in a market where none had succeeded before.