Executive Summary There is no accurate and certain answer to define customer value and how much a customer worth is. This report will discuss this issue in detail. The report is mainly divided into four parts. Part one gives different definitions and viewpoints of customer value from different authors, practitioners and consultants. These definitions are presented in different situations. Part two present several methods to measure customer value. Part three explains the suitable definition, measurement …showed first 75 words of 3435 total…

…showed last 75 words of 3435 total…rious about measuring customer value'. <http://www.htrends.com/article6715.html>. 15. Youngjohns, Robert. 'We turn innovation into customer value'. Global Sale Operations Sun Micrysystems, Inc. Nov 9 2003 <http://www.sun.com/events/analyst2003/presentations/Youngjohns_WWAC_022402.pdf >. For appendixes Appendix A, B, C and D: 'How to measure IT Value'. CIO Insight. Nov 9 2003 <http://common.ziffdavisinternet.com/download/0/2057/0126_whiteboard_screen.pdf>. Appendix G: http://members.aol.com/csmsurvey/using.html