Critically evaluate of Internationalisation theory One of the prominent trends in the contemporary world is claimed to be globalisation. The term entails many different meanings and perspectives for global business. There are at least the four viewpoints concerning the business of internationalization: Transaction Cost Theory, Uppsala Module, Internationalisation from a Network Perspective and International Product Life Cycle Theory (IPLC). Transaction cost theory as one of the classical internationalisation theories has been widely used in entry …showed first 75 words of 672 total…

…showed last 75 words of 672 total…sales of car in the United States market has been declining due to changes in public awareness of air pollution. But the markets for American cars are expanding in China, Eastern Europe and Russia. So the standardised car is transferred from maturity stage of local market to the introduction stage of international market. And such transition is conducive to help the company take advantage of the economies of scale and gain larger global market share.