SWOT-Analysis Strengths and Weaknesses To gain a competitive advantage, the profit rate of a corporation has to be higher than for the average of the industry. The profit rate is the difference between the value the customers attach to the product and the costs of producing it. It is determined through the performance of the different value creation functions. R&D -Innovative Products Production -high quality of ingredients -40% of total costs are food …showed first 75 words of 2305 total…

…showed last 75 words of 2305 total…good profit, the reason was to invest the money to be able to expand to international markets. NECESSITY The saturation of the US fast-food chains make that Outback looks for new countries where it can operate and grow there are very similar firms operating at the moment but US food themes are very popular abroad. Although in order to reduce this market saturation Outback has used joint ventures with an Italian chain (Canabba's Italian Grills)