By Belinda Jacobs10LMFMiss Manaru30/12/03 Coursework 2 Aims, Objectives and Stakeholders Every business has various aims and objectives in order to judge their performance and success. The objectives are specific while the aims are more general. Aims These express the long-term intention of the organisation to develop in a certain way. Their purpose is to create a common vision with everyone in the organisation. The corporate aim is effective because it recognises what lies at the …showed first 75 words of 973 total…

…showed last 75 words of 973 total…business would not survive - let alone flourish. 2.Consumers Second most important are my customers, as there would not be a business - full stop if it weren't for them. If nobody bought my products, I would become bankrupt however brilliant my staff and shareholders were. 3.Employees I decided that my third most important stakeholders are my employees, as loyal workers are rare. If they did not perform together I would have nothing to sell.