In the past the concept of art combined with business and commerce was a common and accepted practice among artists and society. Renaissance and Baroque workshops were quite different from those in the twentieth century. Modern artists create 'high' art deemed enlightening, whereas artists from centuries past created art for specific purposes. In comparison to the artists of the Renaissance and Baroque periods, it is a valid statement to propose that twentieth century artists face …showed first 75 words of 1282 total…

…showed last 75 words of 1282 total…once artists were identified as craftsmen, they are now seen as 'genius', the change in workshop practice from collaboration to solitude, the increase in concern regarding authenticity and forgery and the inevitable criticism of work ethics, linking high art with money. Thus, it is a valid argument to propose that twentieth century artists in comparison with Renaissance and Baroque artists find it more challenging to think strategically in terms of efficient business and marketing initiatives.