Recently, I was briefing through FHM and I came to a page with an ad that showed a young man sitting in a bar. As he exchanges glances with an erotically attractive woman holding a glass of red wine, a text in the middle read: "Your refined movie collection just paid off." Surprisingly, the ad was not about wine, nor the clothes the woman was wearing, but a small digital object on the table where …showed first 75 words of 2298 total…

…showed last 75 words of 2298 total…focus of the ad. Nevertheless, by producing a reaction, the ad's job is excellently done already. Work Cited Cuban, Mark, and Adam Carolla. "FHM." October 2004: 57. Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture. Ed. Michael Petracca, and Madeleine Sorapure. Upper Saddle River: Pearson, 1995. 78-97. "Google." 15 Oct 2004 <Http://www.google.com>. Yorath, David . May 2001 . Ad in Magazine Chart. GuerillaScope. 17 Oct 2004 <http://www.guerillascope.co.uk/Default.aspx?tabid=141>.