1) Apple offers two key products that are helping the company to develop a new market. These new products and trailblazing efforts will be the key factor in determining Apple's long-term strength in the industry and its ability to maintain a thriving business. The Mac is a competitive product that maintains a certain level of market shares but Apple's two key drivers of the future will be iTunes and iPod. Both are intertwined to make for …showed first 75 words of 1569 total…

…showed last 75 words of 1569 total…You should be able to move an entire album from your computer to your iPod in a nanosecond. With the industry's only true Auto-Sync, your iPod can always be up to date, mirroring the latest changes you've made in iTunes. If your collection on your computer is bigger than iPod, you can let iTunes automatically choose a selection of songs to fill it up. 4. Suzanne Choney, "Apple sits on Digital Music Throne" SignOnSanDiege.Com, February 16, 2004