Apple Computer, Inc. Introduction and Summary: Apple computer introduced their first computer, the Apple I, in 1976. The company was started by two high school friends, Steve Wozniak and Steve Jobs, when they collaborated to sell Steve Wozniak's invention. The company has survived the booms and the busts of the computer industry through new innovations in both software and hardware that has differentiated itself from its competitors. Apple's current strategy is to sell its "Mac" products …showed first 75 words of 5055 total…

…showed last 75 words of 5055 total…Consequences: The long term consequence of this change for Apple is for their company to eventually be seen as "just like everyone else." However, Apple should note that status quo isn't going to create wealth for stockholders and the employees in the long term. Apple has an obligation to its core stakeholders to extend the viability of their company. Apple cannot extend long term viability by continuing down the same path while expecting different results.